Thursday, April 23, 2009

Lovely ZooZoos !!!!!!!

Heyi

Makes you think huh ? And here i present before you my current craze... ZOOZOO !!!!!



Now you might wonder what this is !! This is the latest edition of Vodafone marketing strategy.  
These days marketing has become so important that a company concentrates on marketing more than any other functional areas.  This takes me back to our marketing and consumer behavior classes where we used to discuss bout " Whats in an Ad" but right now its turned into "Whats not in an Ad" Big Companies for example Pepsi, Airtel, Vodafone all have their other functions right from manufacturing to packaging outsourced while they do marketing inside the company.  

Now coming to our Zoozoo.. He has become a heartthrob and an icon overnight after his launch. The few famous services he has marketed include Vodafone Beauty Tips, Phonebook back up, Musical Greetings.. Where the hell do they find these kinda things God only knows.  Hats off to their Creative Department. And his name is attractive too.. Apart from all this u know where they have scored.  Zoozoo is made world famous by his usage as even emoticons on sites like Facebook and few other community sites.. Apart from there he is being promoted so hard and has become the current brand ambassador.. Who under the sun needs Big B, SRK or sachin when they have the cutest models like this in town. Creating waves with the most innovative campaigns like this Vodafone stands really close to every customers heart(though their services are a bit not upto the campaigns mark). It can be overlooked as the brand always stands strong.. Now thats what people call impressive and Great Marketing.. Hey other players.. Hearing it out???

Cheers                                                                                                         


4 comments:

Anonymous said...

Ya.... zoo zoo is damn cute..... i love zoo zoo......

Glen said...

well they have turned one after the other ads in succession. All of they seem to be excellent and interesting. I have watched these ads 100 times over and still love their antics

Aishwarya said...

ya glen... Seriously.... they are jus too good...

Anonymous said...

A valid point you make: one does not need to always use the most conspicuous faces in town to attract consumer's attention. I think emotional reactions to adverts still continue to be so much the a la mode...

thanks for having me on thy blogroll:P. Good to read professionals blogging and expressing opinions on things. Keep at it.

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